Innovation in my context is more in appealing to the user. The mechanics. You don't have to make something new like the wheel to innovate. Look at Apple. They'r

Innovation in my context is more in appealing to the user. The mechanics. You don't have to make something new like the wheel to innovate. Look at Apple. They're called innovative all the time but have never "invented" anything from thin air. They packaged and purposed something that appealed to more people than all those pieces separately. The games they made were unique and copied countless times by people because of a unique combination of gameplay mechanics and style. They didn't capture the majority of their users on lore or polish. They captured them because they were fun to play.