From a business sense the shift is unsurprising. Yet how they handled the reveal was a seismic PR disaster that could have been avoided. You don't announce a ne

From a business sense the shift is unsurprising. Yet how they handled the reveal was a seismic PR disaster that could have been avoided. You don't announce a new product designed for the casual crowd (and by extension, the start of a shift toward focusing on said market) at a convention mostly attended (and closely watched online) by the hardcore crowd. Blizzard would have been wise to fire their PR firm after this.