Most of Google's increased expenditure is due to headcount increases in efforts to use that enormous advertising profit to expand into other markets. Google cou

Most of Google's increased expenditure is due to headcount increases in efforts to use that enormous advertising profit to expand into other markets. Google could lay off everyone not working on search or ads tomorrow, watch its expenditures crater, and still be making enormous profits. Needless to say, neither Blizzard nor any other game studio has anywhere near this kind of luxury.