Many of us know the meme, the important take from it is how tone deaf Activision and Blizzard have been with regards to their fans across different franchises a

Many of us know the meme, the important take from it is how tone deaf Activision and Blizzard have been with regards to their fans across different franchises and platforms. The don't you guys have phones meme is direct response to the Blizzcon announcement that the next Diablo was going to be a mobile game not even produced by Blizzard. The reaction of the product team at Blizzard really came off as aghast followed by incredulous that the fans reacted so negatively and harshly as a whole. They so missed the boat with what the fans were expecting it makes you wonder, just who were they listening too? Activision's problem was taking the loot box and in game transaction model too far and embedding too deeply into franchises that were not accustomed to it if not openly hostile to it. that many of the purchases looked like or were portrayed as pay to win did not help. Where is the industry going? I certainly don't know and not knowing I don't have an opinion to offer on that subject. The opinion I do offer is that perhaps it doesn't know where its fans think it should be going and some franchises are at cult levels of fandom