They greatly overestimated willingness of locals into buying "poor man's Rolce Royce editions" Being kind of a car guy, I wondered how well it would work for t

They greatly overestimated willingness of locals into buying "poor man's Rolce Royce editions" Being kind of a car guy, I wondered how well it would work for them. Because to this day it stumps me when a luxury car manufacturer makes a budget model. The poster child for that was the Cadillac Cimarron. Take a Chevy Cavalier (one-step-above-the-low-end compact car), stick leather seats and a Cadillac badge on it, sorted. C'mon, Cadillac, people scraping together the money so they can say they own a "Cadillac" are not the people that will be upgrading to an El Dorado later. No, in fact, that they overpaid for a Chevy Cavalier because of a badge means they likely lack the financial sense to ever own a real Cadillac. All you've done is damage your brand, and pissed off Cadillac owners. (Don't get me started on the Jaguar X-type.) In the same vein, the budget model iPhones made me wonder if you're ever going to pull those customers into what is an relatively expensive ecosystem. HN is a poor indicator, but all I've ever heard here is "I like the SE because size" not "hey, I saved a few bucks".