ugh, the old "Apple is trendy/fashionable" argument. Apple is like Nike. Fashion and design are elevated as first-class concerns along - and rarely conflictin

ugh, the old "Apple is trendy/fashionable" argument. Apple is like Nike. Fashion and design are elevated as first-class concerns along - and rarely conflicting - with functionality and ubiquity. Yes, they cost more than the bargain basement, but actually span a wide range of price, otherwise they'd be as rare and exclusive as Hermès bags - yet everyone seems to have an iPhone, just like everyone seems to have a pair of Nikes. Apple is not "chasing tech as fashion" - they make holistic products that a very small segment of the population perceives strictly as "trendy fashion." Millionaires wear Nikes to fashion shows, and your dad mows the lawn in Nikes.