But that's so short-sighted. There are other things to consider. Word of mouth is powerful, and if you make it difficult people are going to remember that and t

But that's so short-sighted. There are other things to consider. Word of mouth is powerful, and if you make it difficult people are going to remember that and tell their peers/friends/coworkers/whoever. And what's going to happen if you decide to pivot, create another product, or add additional value? If you made it so difficult the first time around why would I give it a second chance?