> I know this article is pointed at consumers, and the comparison to buying clothes is excellent, but it’s actuallly a big thing in modern enterprise as well.

> I know this article is pointed at consumers, and the comparison to buying clothes is excellent, but it’s actuallly a big thing in modern enterprise as well. That's what I say in some other written pieces of mine — even if it's B2B, it's still people behind it when deals are closed and hands are shaken. > In either case we still need to be able to migrate our data and business logic seamlessly In a sense it's about honour. Think samurais. If the company you're doing business with helps you even when you move away from them, they're indirectly saying they respect an unspoken code of honour, which leads to > putting it to contract 4-5 years before we need it, are much less likely to get our business. getting your trust. thx for the comment!