I like what Basecamp are about and the way they've sculpted their brand — voice, feeling, visuals etc. > I wish them all the best for their product. That's th

I like what Basecamp are about and the way they've sculpted their brand — voice, feeling, visuals etc. > I wish them all the best for their product. That's their win. And actually your whole post in itself. Wouldnt' be surprised if someone else starts buying their service thanks to a comment like this one or you mentioning it to a friend. Thx for the example!