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For the Rb = (Tv / Te) equation, since Tv = visits to one page, shouldn't Te = Total entries to site? Also, It's worth adding (to me, at least) that a Flash si
by callmeed 16y ago
For the Rb = (Tv / Te) equation, since Tv = visits to one page, shouldn't Te = Total entries to site?
Also, It's worth adding (to me, at least) that a Flash site will have a skewed (higher) bounce rate because most/all of the content is in the .swf in a single .html page. We often have customer freak out over their 95% bounce rate.