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Late 90s/early 00s, there were companies that I bumped into that would lock a site's data and resources up so a customer couldn't leave. Because of this, one o
by Vanderson 8y ago
Late 90s/early 00s, there were companies that I bumped into that would lock a site's data and resources up so a customer couldn't leave.
Because of this, one of the first features I build in my CMS was a full export function. All your templates, all your data and all your files.
Why? Because when you put money, time and effort into building a site you want your clients to feel good about this decision in every way. I don't want people to even _feel_ trapped, even if they aren't.
Trapping people breeds animosity, I don't see how it could ever help. But I am not sure that providing an RMA with every purchase is even needed if you can get them one easily enough if they ask. Maybe I missed something in this article?
- chdaniel 8y agoBut this is it about the RMA — why have them ask instead of facilitating it? They'd ask, it takes some minutes online, then they send it digitally — takes a working day or two. Here's what I think it's been going through their mind. Probably (idk, I'm not the owner of Asos or another big retailer) they wanted to avoid the situation in which someone says "fuck it, it wasn't that expensive anyways, I'd rather keep/donate the clothes rather than return them" - and then never shop again As opposed to "okay, returning takes 30 minutes less because I have the return labels" which, in turn, can mean more business. Because the relationship is trying to be built
- Vanderson 8y agoI am certainly not going to defend a situation I am unfamiliar with. My thought was simply that through the years of online shopping I have never seen a return label in a package that I can recall, but getting an RMA has rarely been an issue. (we are careful where we shop though) If these guys are making RMA's hard that is totally different. Edit: I may be confusing RMA (a request) with an actual "shipping label".