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if you make it a pain for me to cancel, I will never sign up for your service again.
by empath75 8y ago
if you make it a pain for me to cancel, I will never sign up for your service again.
- Someone1234 8y agoRetentions is part of a short-term-thinking culture that has become pervasive among US businesses. You use dark patterns/make it hard to cancel that might help you this quarter but ultimately you're dragging your business's reputation through the mud. Once those customers leave they aren't likely to return ever. What's interesting is that businesses KNOW THIS, it isn't some secret voodoo, they know aggressive retention strategies result in long term dissatisfaction. But the way upper tier compensation is structured many executives can ride the short bump to bonuses, then get the gold parachute out the door as things implode. In essence bosses are current incentivized to burn long term viability for short term bumps, and this is just one of many side-effects.
- chdaniel 8y agoWhen companies spend time to make it hard for you to unsubscribe it's hell. Like those people you may have seen in your life who are living through hell — but it's a certain level of hell that can't be achieved without their effort.
- chdaniel 8y agothe point of the article in a sentence. thank u!