>What is the benefit of Brave? One interesting aspect is that they intend to integrate the ad matching & serving engine right into the browser. Thus (at least

>What is the benefit of Brave? One interesting aspect is that they intend to integrate the ad matching & serving engine right into the browser. Thus (at least in theory) the browser can still serve "relevant" ads without exposing your clickstream to anyone. According to their materials, you'd have full control over what's collected and how it's used. It's opt-in. IMHO The model hits the sweet spot for those who don't mind ads in principle but don't trust the ad industry.