Yes and no. Give them free so they can start off the ground. When the 0.01% win (the Da Vinci example), they'll be more than happy to pay you. Also give them f

Yes and no. Give them free so they can start off the ground. When the 0.01% win (the Da Vinci example), they'll be more than happy to pay you. Also give them free because word of mouth is on steroids then. To cover up for the big costs, charge the premium enough. That might not be feasible for everyone so in the short-term go for the classic approach. But once you can... boy you should do it