That's one way. Another way I was thinking of while reading your comment is something along the lines of "bringing so much value for free, that eventually when

That's one way. Another way I was thinking of while reading your comment is something along the lines of "bringing so much value for free, that eventually when they're asking for something from you, you'd feel guilty not to help". Happened to me with an older guy whom I took advice from. He helped me a shitton without asking me. I'd often tell him "how can I help, you're offering so much free stuff to me". Eventually, he asked me to become business partners in a venture — I said yes willingly but thinking about it in retrospective, there was no way I could say no What that means at scale could be after a product/online person helps you with a shitton of free resources/content, you'd feel guilty not to pay them back by donating to one of their fundraisers — see Wikipedia They’re free as fuck and you’ve seen the “please donate so that we can keep it free”. I know they’ve got: - over $80m (million dollars, yes) in donations in 2015 - assets worth around $100m in 2017 - probably even more due to anonymous donations (and if you’re donating a lot you want to be anonymous) And I still have absolutely no damn problem with them asking for money. Yes, that’s revenue on top of which there are expenses (a huge bill, given how much they’ve got to cover). They’re transparent, they don’t hide these figures I’ve just posted and that’s totally fine. Surely they must be in top 1000 value sources of the modern world. I think it’s not shame that gets people to donate to Wikipedia but, if anything, guilt. I’ve helped you so much I’ll guilt you into returning it, at least to a degree. I think this is the next wave. And then everyone will be doing that (because making someone feel guilty is a flaw, somehow), it’ll be the old-school and we’ll find something new. But hey, in the grand scheme of things, at least we all started being better by providing value