The best targeted adverts I've seen have all required no personalized targeting. Ads for webcomics on another webcomic. Games on gaming websites. Products as

The best targeted adverts I've seen have all required no personalized targeting. Ads for webcomics on another webcomic. Games on gaming websites. Products as I google/bing for them. Sponsors baked into the youtube video I'm watching. Some humans went "hey, you know what, your audience might like our product!". Not exactly rocket science. Data driven / targeted advertisements are the worst of both worlds: doxxing people, and terrible results. Products after I've already bought them. Junk I'm not remotely interested in. Stuff I'm interested in, but won't touch, because humans are so far out of the loop that I can't trust anything about it. I can't trust the quality, I can't trust whatever ecommerce site it's taking me to, I probably can't even trust my browser to render because of the threat of malware. No vetting, no accountability.