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Even if you don't interact with an ad they still deliver their payload right to your brainbox.

• bad_user 8y ago
  Indeed, that’s how TV advertising works, however we’re talking about brand advertising right now, as in ads made to make you remember the brand the next time you’re presented with a choice, like in a supermarket. Thing is you don’t need personalization for this to work and it can be counterproductive. Because these ads are designed to make the customers remember the brand in the future, when they’ll need it and not to fulfill an immediate need. Ads companies doing personalization try to paint their algorithms as having better conversions, however measuring the impact of brand advertising is really difficult due to the deferred effect and all you can do is to make educated guesses. And for the labels in a supermarket for example, which is the vast majority of brand advertising, you don’t need any personalization. Personalization is meant for the long tail. Like those shitty commercials on FB trying to sell you indestructible iPhone cases or shitty apps that help you exercise your brain. Or miracle cures to diabetes, if you were uninspired enough to join an FB group on such topics. Such ads do not benefit just from being seen. If you don’t click on them, the opportunity for the advertiser is gone.