Also of note: if you follow the link to the source of the data, it shows that the click through rate for the "staring eyes" banner was sometimes 10x greater tha

Also of note: if you follow the link to the source of the data, it shows that the click through rate for the "staring eyes" banner was sometimes 10x greater than some of their other tries. See https://spreadsheets.google.com/ccc?key=t79ue7YKT1c4AmHRs6sswzw&hl=en#gid=12 https://spreadsheets.google.com/ccc?key=t79ue7YKT1c4AmHRs6ss...