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There are AdTech dates in Australia, UK, India, Singapore, and China coming up. You'd be surprised how much of the ad industry is driven by in-person meetings
by byoung2 16y ago
There are AdTech dates in Australia, UK, India, Singapore, and China coming up. You'd be surprised how much of the ad industry is driven by in-person meetings and handshakes, even for online advertising. Note that AdTech is a trade show specifically for digital marketing, and our company signed several hundred thousand dollars worth of deals there.
As far as how to reach people at my company, all of the developers (like me) are the ones reading HN and blogs, but the ones who sign our paychecks and make deals worth hundreds of thousands of dollars spend their time at trade shows. When they came back from AdTech they hired half a dozen more people to handle the increased business.