The article doesn't even say this. The story is that a group was pushing for the creation of an emoji. They wanted underwear with a droplet symbol on it, but

The article doesn't even say this. The story is that a group was pushing for the creation of an emoji. They wanted underwear with a droplet symbol on it, but Unicode only approved a blood droplet. Of course it can be used for other things and that's what the quote from that group said, expressing their disappointment. I'm confused as to why most the comments here seem to outraged about activists trying to own the emoji when that wasn't mentioned at all in the article and sounds ridiculous.