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That is precisely the problem with the current landscape for online businesses. Nearly every step of the way there is a single entity that you need to work wit
by bitreality 8y ago
That is precisely the problem with the current landscape for online businesses. Nearly every step of the way there is a single entity that you need to work with, or you are toast.
The biggest one lately comes down to marketplaces and payment processing. For example, if you are running a business selling a physical product, and you are banned from:
- Amazon
- PayPal
Your business is dead. It usually comes down to exposure and payment processing. Some businesses can gain exposure through a variety of channels. But most businesses get the majority of their customers through a small list of channels. That can be Facebook Ads, SEO, Forums, etc.
If you wake up one day and Google de-lists you from organic search, and the majority of your traffic was from SEO, you're dead. You can try refocusing and investing in other channels, but the majority of your potential new customers probably use one or two channels to find your service. So unless you are the only person offering said service, they'll just go to a competitor.
These companies like Amazon, Google, Paypal, Facebook, Apple have become gatekeepers. Try and do any type of e-commerce without using the above services. Good luck buddy!
Many businesses boil down to 1-3 of the above. Losing access to one can be all it takes to go from a highly successful company to a doomed company. And these services will ban you on ToS violations, without ever explaining what part of the ToS you violated. The implication from such a ban is that your business, your livelihood, your life's pursuit is instantly crippled or dead. The implication to them is nothing.