Exactly. It's always been the same bargain as with government. 'We the people / customers / market recognize that it's in our interests for your functions to b

Exactly. It's always been the same bargain as with government. 'We the people / customers / market recognize that it's in our interests for your functions to be centralized (whether through functional necessity, efficiency, etc), however, in return for our granting you a monopoly we demand some say in how you run your affairs.' The alternative should be, if Google isn't willing to accept that, then they deserve a lot harsher anti-competitive regulation. The GDPR would be the tip of the iceberg, and would continue into preventing their leveraging their size and customer knowledge into new related industries.