Financial incentives don't make something automatically wrong. Google provides this explanation about a Blue Cross incentive program similar to what you descri

Financial incentives don't make something automatically wrong. Google provides this explanation about a Blue Cross incentive program similar to what you describe that sounds modest, benign, and completely justified: https://vaxopedia.org/2017/09/24/that-3-million-vaccine-bonus-for-pediatricians/ https://vaxopedia.org/2017/09/24/that-3-million-vaccine-bonu... My insurance program gives incentives for people to achieve a healthy weight, quit smoking, and get regular checkups. I understand the financial incentives, but presumably a couple people in the firm think they might be helping people too. Even insurers can't be sinister all the time.