I think they will just make Google into a true monopoly. By true monopoly I mean a monopoly where barrier to entry is so high that there is not only no competit

I think they will just make Google into a true monopoly. By true monopoly I mean a monopoly where barrier to entry is so high that there is not only no competition, but it is impossible to enter the market. For example, I don't think anyone will care to sign contracts with DuckDuckGo or any other small competitor. This means that they will not be able to compete with Google in EU market. Currently we have also Bing. But Bing AFAIK is bleeding money from Microsoft already, so they may end up just cutting it off from the EU. So, Google will end with a total, true monopoly. Funny thing is that even now everyone want to be on Google. Literally all the money that Google is making is because people want to be visible on Google. Media companies will sign anything to get there. If Google offers them "we will pay you nothing", they will have to agree. If EU forces media to ask for payment (like Spain did) they will ask for 0.01 euro for a year of being indexed by Google. If EU forces media to ask for some "reasonable" price, then Google will refuse with knowledge that no one else will be able to afford that anyway. Similar process will happen with media. Google will not bother to sign deals with small media companies. The biggest media companies will benefit. Actually, this is may be the actual reason behind this whole shit show. Cutting of small media competition. But if I had to bet, I would bet on media ad politicians being just stupid.