4 ms·
If a designer or marketer is forgetting the end user then they don't deserve the title "designer" or "marketer". And to counter your point, I often see sites b
by maroonblazer 8y ago
If a designer or marketer is forgetting the end user then they don't deserve the title "designer" or "marketer".
And to counter your point, I often see sites built by engineers that ignore the end user by not employing any of the best practices the UX/UI and marketing communities have uncovered over the years.
- wolco 8y agoA designer or marketer's focus isn't ux/ui nor should it be. A marketer is brand building. Could ux/ui be part of it sure but as long as feeling x is associated with product y they have done there job. A design's job is to express that feeling through design. UX/UI could be part of it depending on the group targeted. But it's like a red tie it could help but isn't required for that important business meeting.
- cimmanom 8y agoDepends on context. There are many different types of design. A branding or marketing designer needs to trigger emotions, yes. A product designer needs to make it easy for a user to accomplish a task.
- chiefalchemist 8y agore: "If a designer..." No argument from me. There's plenty of title inflation, and turds wearing lipstick. re: "And to counter..." I have to push back. Unless there's a glaring technical omission, then whatever you see was likely not the engineer's decision. That all happened prior to construction. And even a technical faux pas might not be the engineer's. More than once I've stuck my neck out and said, "...that's not ideal..." and was overruled and marginalized.