I would argue that it's also a smart bet by Zappos in the sense that just such a gesture on the part of management is appreciated by the employees, as well as t

I would argue that it's also a smart bet by Zappos in the sense that just such a gesture on the part of management is appreciated by the employees, as well as the public. And besides, the screening process for new employees probably filters out a decent proportion of the people who actually would be likely to take such a deal.