If you want to leave Google, but are not opposed to proprietary infrastructure, you could use something else with event tracking, like HEAP (https://heapanalyti

If you want to leave Google, but are not opposed to proprietary infrastructure, you could use something else with event tracking, like HEAP (https://heapanalytics.com/ https://heapanalytics.com/), which is very good. Or if you prefer open source, Matomo seems like a good alternative, with both hosted and self-hosted options (open source, https://matomo.org https://matomo.org).