6 ms·

From Google Analytics to Fathom

172 points by geerlingguy 8y ago

ipsum2 8y ago
> Google Analytics is free, but Google uses the gobs of data about Internet usage it gets from tracking half the Internet for it's own purposes Does anyone have a source on this? I attended a talk from someone from Google Analytics a few years back, and they claim that Google doesn't use any data they get from analytics for ads targeting. Not sure if their policies have changed.
- ukutaht 8y ago
  Their Privacy Policy: https://policies.google.com/privacy?hl=en https://policies.google.com/privacy?hl=en > And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites that use Google Analytics, Google and a Google Analytics customer may link information about your activity from that site with activity from other sites that use our ad services.
  - shazow 8y ago
    > Google and a Google Analytics customer may link information about your activity from that site with activity from other sites that use our ad services. To clarify: Linking your Google Analytics account with your Google Ads account is an explicit feature that the property owner can do to get a fuller view of the conversion funnel. As far as I know (having worked on that team several years ago), > they claim that Google doesn't use any data they get from analytics for ads targeting. was otherwise factual. (That is, Google didn't willynilly take GA data and use it for its own purposes, or even cross-contaminate it in any way.) Though don't know what might have changed in recent years.
    - mediumdeviation 8y ago
      This [1] happened in 2016. Google can change its privacy policy, but your data is still on their servers. The problem is not just a matter of what Google says about privacy, but a matter of trust, and Google has broken that many times already. [1]: https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking https://www.propublica.org/article/google-has-quietly-droppe...
saagarjha 8y ago
> Since the mid-2000s, right after it became available, I started using Google Analytics for almost every website I built (whether it be mine or someone else). It quickly became (and remains) the de-facto standard for website usage analytics and user tracking. I ask everyone to consider is whether they actually need analytics at all. I think in many cases the answer is "well, no, but it's nice to have…". Sure, it would be nice to know how many people visit my personal website, but I don't think it's worth sending extra JavaScript to people for, or dealing with the risk that I may be collecting more information than I actually want.
- geerlingguy 8y ago
  This is why I'm more comfortable with Fathom; I have removed GA from sites in the past when I realize I haven't logged into view stats for years. But for a few sites it is very helpful to have some data, especially to see if there's an older article getting a lot of consistent traffic (I'll brush it up and make sure it's more current). I know most people don't care to look back much, and leave old content to rot... but most of the pages with over 100,000 lifetime visits are pages from 3+ years ago (like this ridiculously short post on how to sync a shared Google Calendar with Calendars on macOS/iOS[1]). [1] https://www.jeffgeerling.com/blogs/jeff-geerling/sync-shared-google-calendar-os https://www.jeffgeerling.com/blogs/jeff-geerling/sync-shared...
  - saagarjha 8y ago
    > But for a few sites it is very helpful to have some data, especially to see if there's an older article getting a lot of consistent traffic (I'll brush it up and make sure it's more current). Usually my solution for this issue is to use people emailing me about things as a proxy of whether I should go back to something, and I think it works pretty well (though, I don't have the data to compare, ironically ;) ). If something's useful to many people but wrong/broken, eventually someone is nice enough to let me know. This has the benefit of making user consent very explicit, since they can choose exactly how much they want to "share" with me. Also, I'm enjoying the @media(perfers-color-scheme: dark) support on your website! I usually call these out when I see them, since they're still rare, but it was before sunset when I first commented so I wasn't using Dark Mode then.
macawfish 8y ago
Piwik isn't bad!
- geerlingguy 8y ago
  For those who haven't been following it's development, it's been renamed Matomo[1]. Definitely an option worth considering for deeper analytics while still being a bit more performant and respectful of privacy! [1] https://matomo.org https://matomo.org
  - macawfish 8y ago
    Good to know!
  - samuell 8y ago
    Thanks for sharing this summary. I had matomo in my notes, and was just wondering how it compares to Fathom. If there are any more detailed comparisons, I'm all ears.
- lucb1e 8y ago
  I tried it once on my potato server (which handled the HN front page just fine with php5.4 at the time (not as fast as php7) and 3 mysql queries per pageload) and it's super slow. If you run Wordpress, it might not make a difference. But if you run something low-powered, Piwik will kill your server.
  - lucb1e 8y ago
    Edit, sort of: I should note that this was years ago, maybe four years or so. I still use the same server so it probably only got slower, but on the off chance that it actually got faster... you might give it a go.
feistypharit 8y ago
Been enjoying countly on a DO droplet for $5/mo
- atilimcetin 8y ago
  Likewise. Using Countly on a DO instance.
- ksec 8y ago
  Countly needs more Advertising or evangelism. I only recently heard of it on HN. It may have been easier if they had monthly plans rather than going straight to enterprise.
- pauljarvis 8y ago
  Fathom has a one-click on DO now too, for $5/mo. Although if countly is working for ya, I wouldn't switch either.
- feistypharit 8y ago
  Finally wrote up how I did it and what I learned about the different ways of doing it. https://blog.garble.org/diy-analytics-digital-ocean-countly/ https://blog.garble.org/diy-analytics-digital-ocean-countly/
0xADEADBEE 8y ago
I'm currently enjoying Goaccess [0]. It's command-line based, works on my nginx logs and tells me exactly the things I want to know. Might not be for everyone but I thought I'd share in case someone else found it useful. I wholeheartedly support Fathom's endeavour and will definitely use them if I go back to JS-based analytics. [0] - https://goaccess.io/ https://goaccess.io/
- h1d 8y ago
  While it looks 'cool', it only gives you the basics, besides you need to write some custom scripts to make sure all the logs are continuously fed into it across process restarts and you need to filter out bots with grep. Also last time I used, it didn't have easy way to filter out by date period, so it's only good for trends of the entire log span which is not really useful by that alone.
  - pauljarvis 8y ago
    Fathom has custom date periods now. And yes, Fathom is meant to give the basics that most non-pro users require. It's a one-page dashboard.
    - h1d 8y ago
      I'm talking about GoAccess.
- geerlingguy 8y ago
  I was originally taking a look at that a few months ago, but since I have a few other small sites I also wanted to switch over (some of which aren't even on hosts I control), I decided to give Fathom a go. Honestly, it would be best if there were an easy way to aggregate the logs into something like Fathom or GoAccess from any server with a little daemon running... but well, that's how I do it for larger sites with an EFK-based cluster. It just takes a lot more resources and maintenance!
- bad_user 8y ago
  Such solutions don’t work if your server is behind a proxy like Cloudflare, since most requests will be served from cache. And btw, this implies that you’re keeping logs on your visitors for other purposes than security. Under GDPR that’s not OK. A good analytics solution will anonymize the data. Including Google Analytics if you configure it properly.
mikebonnell 8y ago
3 posts on the same topic within 24 hours :(
chaoxu 8y ago
I now use both Fathom and Google analytics. Most of the time, the only thing I care about is where people come from, and which page gets accessed most often. I feel this should already be enough information for one to understand what is a popular topic. I'm actually still super surprised that Fathom's javascript code is 1.6kb. Can't it be lighter?
- stevenicr 8y ago
  "where people come from, and which page gets accessed most often" - I get this info from the server stats with something like awstats or analog stats (sometimes webalizer), no google scripts, no extra javascript at 1.6k or less - much lighter, more privacy, faster. Are these server side stats things not an option with your hosting? (they come included on some of my hosts, had to be wrangled to get one a freebsd host we run with)
  - chaoxu 8y ago
    I use github pages, so I can't gather such statistics.
forrestthewoods 8y ago
I'm still trying to find an affordable, reliable, privacy-conscious analytics tool for a blog. I don't want to run my own server. I'm willing to spend money. I'd like to spend ~$5/mo. I write less than 6 posts per year. A good post gets tens of thousands of lifetime views. A mediocre post gets five to ten thousand. My server burden is pretty bare bones. All I really want to know are page views and referrers. My next experiment is to use a custom "tracking pixel" served from S3 and use log tools. But I have no idea if webcrawlers will distort my data or not. This would at least allow me to reliably count page views even for people who use ad-blockers. Edit: Blog is static design, hosted on Netlify free tier. https://www.forrestthewoods.com/ https://www.forrestthewoods.com/
- dvko 8y ago
  How are you hosting your blog? If you're already self-hosting that, please know that you can easily host a Fathom instance using SQLite (because easy) on that same server without having to worry of it eating up your system resources. From experience, a Fathom instance on a $5 DigitalOcean droplet can easily handle millions of pageviews a month. It's really quite efficient.
  - forrestthewoods 8y ago
    Static blog hosted for free on Netlify. Does the Fathom script get picked up by ad-blockers? That's one of my concern with any off-the-shelf solution. They all involve a one-line javascript injection which is trivial to block.
- stevenicr 8y ago
  if your blog was wordpress powered I would suggest this "wp statistics" plugin - one I finally found that stays self hosted not third party. but I look at your .xyz and the source looks like it's something much leaner powering your blog there, so I don't think this one will work with that system. I use awstats on some non-wp sites and it works server side / backend, giving plenty of details included most visited pages and referrers. It also sorts many of the bots into different tables and such. I think it's free / gnu. ( https://awstats.sourceforge.io/ https://awstats.sourceforge.io/ )
js2 8y ago
> Before that you basically had web page visit counters (some of them with slightly more advanced features ala W3Counter and Stat Counter), and then on the high end you had Urchin Web Analytics Before that you had access log summarizers such as analog: https://en.wikipedia.org/wiki/Analog_(program) https://en.wikipedia.org/wiki/Analog_(program)
- kvz 8y ago
  And AWStats! https://www.awstats.org/ https://www.awstats.org/
- SahAssar 8y ago
  Goaccess is a nice modern implementation of that: https://goaccess.io/ https://goaccess.io/
mosselman 8y ago
Does anyone have any experience with Open Web Analytics? It looks very feature rich and it doesn’t have matomo’s annoying business model http://www.openwebanalytics.com http://www.openwebanalytics.com
- amanzi 8y ago
  I recently looked at all the open-source and self-hosted analytics systems I could find. OWA felt very cumbersome, no native docker support, and I wasn't even sure if it was actively maintained. I ended up going with Matomo and haven't encountered any issues with their business model yet.
simplecomplex 8y ago
I track conversion rate on all my sites without JS, for free, and without hitting a DB on each request. I just download my access logs and parse them with a 5 line script. I don’t see the point in tracking anything but conversion. I don’t need to know screen size or browser breakdown, because my websites are responsive, and work in all browsers since IE8. For those using Google Analytics and the like: what are you actually tracking and taking action on?
- detritus 8y ago
  Browser Breakdown is the one feature that I'd like from a contemporary analytics package that appears to be missing from Fathom. Simply because I'd like some slightly smarter way of checking which feature set I can get away with using as I've been keen to roll out a fully CSS Gridded layout on a couple of my own sites. It appears from my archaic analytics (I gutted GA from everything around GDPR time last year because - you're quite right - WHAT DO I gain from it, fundamentally and actionably?) I'm not able to quite yet, sadly.
bad_user 8y ago
For those not in the know, you can configure Google Analytics to: 1. not share data with Google for their own purposes 2. anonymize IPs 3. reduce the max age of their tracking cookie or disable it completely GA is also compliant with GDPR if configured properly. At least one DPA thinks so. Self-hosting of an open source solution is great, but I trust Google more than I can trust the hosting provided by startups. That's because Google is under constant scrutiny, whereas the startups working on these alternatives are not. Of course, you can make your visitors feel good about not using Google Analytics and get some free publicity, but that's another issue.
dansanuf 8y ago
Just curious, did you notice any change in your Google SERP rankings after the move?
- geerlingguy 8y ago
  So far, no. And hopefully it doesn’t affect SERPs or that seems like some sort of antitrust violation, no?
- pauljarvis 8y ago
  I've had Fathom on my sites for almost a year, no difference in ranking that I've seen.
technotarek 8y ago
Unless I missed it here or elsewhere, GA is the only option that integrates event tracking. That's really important, especially in js-powered UIs. I so want to ditch GA, but I so need (integrated) event tracking.
- pauljarvis 8y ago
  We're working on this for Fathom (I'm the cofounder of Fathom).
- conradk 8y ago
  If you want to leave Google, but are not opposed to proprietary infrastructure, you could use something else with event tracking, like HEAP (https://heapanalytics.com/ https://heapanalytics.com/), which is very good. Or if you prefer open source, Matomo seems like a good alternative, with both hosted and self-hosted options (open source, https://matomo.org https://matomo.org).

172 points by geerlingguy 8y ago

> Google Analytics is free, but Google uses the gobs of data about Internet usage it gets from tracking half the Internet for it's own purposes Does anyone have a source on this? I attended a talk from someone from Google Analytics a few years back, and they claim that Google doesn't use any data they get from analytics for ads targeting. Not sure if their policies have changed.

ukutaht 8y ago
Their Privacy Policy: https://policies.google.com/privacy?hl=en https://policies.google.com/privacy?hl=en > And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites that use Google Analytics, Google and a Google Analytics customer may link information about your activity from that site with activity from other sites that use our ad services.
- shazow 8y ago
  > Google and a Google Analytics customer may link information about your activity from that site with activity from other sites that use our ad services. To clarify: Linking your Google Analytics account with your Google Ads account is an explicit feature that the property owner can do to get a fuller view of the conversion funnel. As far as I know (having worked on that team several years ago), > they claim that Google doesn't use any data they get from analytics for ads targeting. was otherwise factual. (That is, Google didn't willynilly take GA data and use it for its own purposes, or even cross-contaminate it in any way.) Though don't know what might have changed in recent years.
  - mediumdeviation 8y ago
    This [1] happened in 2016. Google can change its privacy policy, but your data is still on their servers. The problem is not just a matter of what Google says about privacy, but a matter of trust, and Google has broken that many times already. [1]: https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking https://www.propublica.org/article/google-has-quietly-droppe...

saagarjha 8y ago

> Since the mid-2000s, right after it became available, I started using Google Analytics for almost every website I built (whether it be mine or someone else). It quickly became (and remains) the de-facto standard for website usage analytics and user tracking. I ask everyone to consider is whether they actually need analytics at all. I think in many cases the answer is "well, no, but it's nice to have…". Sure, it would be nice to know how many people visit my personal website, but I don't think it's worth sending extra JavaScript to people for, or dealing with the risk that I may be collecting more information than I actually want.

geerlingguy 8y ago
This is why I'm more comfortable with Fathom; I have removed GA from sites in the past when I realize I haven't logged into view stats for years. But for a few sites it is very helpful to have some data, especially to see if there's an older article getting a lot of consistent traffic (I'll brush it up and make sure it's more current). I know most people don't care to look back much, and leave old content to rot... but most of the pages with over 100,000 lifetime visits are pages from 3+ years ago (like this ridiculously short post on how to sync a shared Google Calendar with Calendars on macOS/iOS[1]). [1] https://www.jeffgeerling.com/blogs/jeff-geerling/sync-shared-google-calendar-os https://www.jeffgeerling.com/blogs/jeff-geerling/sync-shared...
- saagarjha 8y ago
  > But for a few sites it is very helpful to have some data, especially to see if there's an older article getting a lot of consistent traffic (I'll brush it up and make sure it's more current). Usually my solution for this issue is to use people emailing me about things as a proxy of whether I should go back to something, and I think it works pretty well (though, I don't have the data to compare, ironically ;) ). If something's useful to many people but wrong/broken, eventually someone is nice enough to let me know. This has the benefit of making user consent very explicit, since they can choose exactly how much they want to "share" with me. Also, I'm enjoying the @media(perfers-color-scheme: dark) support on your website! I usually call these out when I see them, since they're still rare, but it was before sunset when I first commented so I wasn't using Dark Mode then.

macawfish 8y ago

Piwik isn't bad!

geerlingguy 8y ago
For those who haven't been following it's development, it's been renamed Matomo[1]. Definitely an option worth considering for deeper analytics while still being a bit more performant and respectful of privacy! [1] https://matomo.org https://matomo.org
- macawfish 8y ago
  Good to know!
- samuell 8y ago
  Thanks for sharing this summary. I had matomo in my notes, and was just wondering how it compares to Fathom. If there are any more detailed comparisons, I'm all ears.
lucb1e 8y ago
I tried it once on my potato server (which handled the HN front page just fine with php5.4 at the time (not as fast as php7) and 3 mysql queries per pageload) and it's super slow. If you run Wordpress, it might not make a difference. But if you run something low-powered, Piwik will kill your server.
- lucb1e 8y ago
  Edit, sort of: I should note that this was years ago, maybe four years or so. I still use the same server so it probably only got slower, but on the off chance that it actually got faster... you might give it a go.

feistypharit 8y ago

Been enjoying countly on a DO droplet for $5/mo

atilimcetin 8y ago
Likewise. Using Countly on a DO instance.
ksec 8y ago
Countly needs more Advertising or evangelism. I only recently heard of it on HN. It may have been easier if they had monthly plans rather than going straight to enterprise.
pauljarvis 8y ago
Fathom has a one-click on DO now too, for $5/mo. Although if countly is working for ya, I wouldn't switch either.
feistypharit 8y ago
Finally wrote up how I did it and what I learned about the different ways of doing it. https://blog.garble.org/diy-analytics-digital-ocean-countly/ https://blog.garble.org/diy-analytics-digital-ocean-countly/

0xADEADBEE 8y ago

I'm currently enjoying Goaccess [0]. It's command-line based, works on my nginx logs and tells me exactly the things I want to know. Might not be for everyone but I thought I'd share in case someone else found it useful. I wholeheartedly support Fathom's endeavour and will definitely use them if I go back to JS-based analytics. [0] - https://goaccess.io/ https://goaccess.io/

h1d 8y ago
While it looks 'cool', it only gives you the basics, besides you need to write some custom scripts to make sure all the logs are continuously fed into it across process restarts and you need to filter out bots with grep. Also last time I used, it didn't have easy way to filter out by date period, so it's only good for trends of the entire log span which is not really useful by that alone.
- pauljarvis 8y ago
  Fathom has custom date periods now. And yes, Fathom is meant to give the basics that most non-pro users require. It's a one-page dashboard.
  - h1d 8y ago
    I'm talking about GoAccess.
geerlingguy 8y ago
I was originally taking a look at that a few months ago, but since I have a few other small sites I also wanted to switch over (some of which aren't even on hosts I control), I decided to give Fathom a go. Honestly, it would be best if there were an easy way to aggregate the logs into something like Fathom or GoAccess from any server with a little daemon running... but well, that's how I do it for larger sites with an EFK-based cluster. It just takes a lot more resources and maintenance!
bad_user 8y ago
Such solutions don’t work if your server is behind a proxy like Cloudflare, since most requests will be served from cache. And btw, this implies that you’re keeping logs on your visitors for other purposes than security. Under GDPR that’s not OK. A good analytics solution will anonymize the data. Including Google Analytics if you configure it properly.

mikebonnell 8y ago

3 posts on the same topic within 24 hours :(

chaoxu 8y ago

I now use both Fathom and Google analytics. Most of the time, the only thing I care about is where people come from, and which page gets accessed most often. I feel this should already be enough information for one to understand what is a popular topic. I'm actually still super surprised that Fathom's javascript code is 1.6kb. Can't it be lighter?

stevenicr 8y ago
"where people come from, and which page gets accessed most often" - I get this info from the server stats with something like awstats or analog stats (sometimes webalizer), no google scripts, no extra javascript at 1.6k or less - much lighter, more privacy, faster. Are these server side stats things not an option with your hosting? (they come included on some of my hosts, had to be wrangled to get one a freebsd host we run with)
- chaoxu 8y ago
  I use github pages, so I can't gather such statistics.

forrestthewoods 8y ago

I'm still trying to find an affordable, reliable, privacy-conscious analytics tool for a blog. I don't want to run my own server. I'm willing to spend money. I'd like to spend ~$5/mo. I write less than 6 posts per year. A good post gets tens of thousands of lifetime views. A mediocre post gets five to ten thousand. My server burden is pretty bare bones. All I really want to know are page views and referrers. My next experiment is to use a custom "tracking pixel" served from S3 and use log tools. But I have no idea if webcrawlers will distort my data or not. This would at least allow me to reliably count page views even for people who use ad-blockers. Edit: Blog is static design, hosted on Netlify free tier. https://www.forrestthewoods.com/ https://www.forrestthewoods.com/

dvko 8y ago
How are you hosting your blog? If you're already self-hosting that, please know that you can easily host a Fathom instance using SQLite (because easy) on that same server without having to worry of it eating up your system resources. From experience, a Fathom instance on a $5 DigitalOcean droplet can easily handle millions of pageviews a month. It's really quite efficient.
- forrestthewoods 8y ago
  Static blog hosted for free on Netlify. Does the Fathom script get picked up by ad-blockers? That's one of my concern with any off-the-shelf solution. They all involve a one-line javascript injection which is trivial to block.
stevenicr 8y ago
if your blog was wordpress powered I would suggest this "wp statistics" plugin - one I finally found that stays self hosted not third party. but I look at your .xyz and the source looks like it's something much leaner powering your blog there, so I don't think this one will work with that system. I use awstats on some non-wp sites and it works server side / backend, giving plenty of details included most visited pages and referrers. It also sorts many of the bots into different tables and such. I think it's free / gnu. ( https://awstats.sourceforge.io/ https://awstats.sourceforge.io/ )

js2 8y ago

> Before that you basically had web page visit counters (some of them with slightly more advanced features ala W3Counter and Stat Counter), and then on the high end you had Urchin Web Analytics Before that you had access log summarizers such as analog: https://en.wikipedia.org/wiki/Analog_(program) https://en.wikipedia.org/wiki/Analog_(program)

kvz 8y ago
And AWStats! https://www.awstats.org/ https://www.awstats.org/
SahAssar 8y ago
Goaccess is a nice modern implementation of that: https://goaccess.io/ https://goaccess.io/

mosselman 8y ago

Does anyone have any experience with Open Web Analytics? It looks very feature rich and it doesn’t have matomo’s annoying business model http://www.openwebanalytics.com http://www.openwebanalytics.com

amanzi 8y ago
I recently looked at all the open-source and self-hosted analytics systems I could find. OWA felt very cumbersome, no native docker support, and I wasn't even sure if it was actively maintained. I ended up going with Matomo and haven't encountered any issues with their business model yet.

simplecomplex 8y ago

I track conversion rate on all my sites without JS, for free, and without hitting a DB on each request. I just download my access logs and parse them with a 5 line script. I don’t see the point in tracking anything but conversion. I don’t need to know screen size or browser breakdown, because my websites are responsive, and work in all browsers since IE8. For those using Google Analytics and the like: what are you actually tracking and taking action on?

detritus 8y ago
Browser Breakdown is the one feature that I'd like from a contemporary analytics package that appears to be missing from Fathom. Simply because I'd like some slightly smarter way of checking which feature set I can get away with using as I've been keen to roll out a fully CSS Gridded layout on a couple of my own sites. It appears from my archaic analytics (I gutted GA from everything around GDPR time last year because - you're quite right - WHAT DO I gain from it, fundamentally and actionably?) I'm not able to quite yet, sadly.

bad_user 8y ago

For those not in the know, you can configure Google Analytics to: 1. not share data with Google for their own purposes 2. anonymize IPs 3. reduce the max age of their tracking cookie or disable it completely GA is also compliant with GDPR if configured properly. At least one DPA thinks so. Self-hosting of an open source solution is great, but I trust Google more than I can trust the hosting provided by startups. That's because Google is under constant scrutiny, whereas the startups working on these alternatives are not. Of course, you can make your visitors feel good about not using Google Analytics and get some free publicity, but that's another issue.

dansanuf 8y ago

Just curious, did you notice any change in your Google SERP rankings after the move?

geerlingguy 8y ago
So far, no. And hopefully it doesn’t affect SERPs or that seems like some sort of antitrust violation, no?
pauljarvis 8y ago
I've had Fathom on my sites for almost a year, no difference in ranking that I've seen.

technotarek 8y ago

Unless I missed it here or elsewhere, GA is the only option that integrates event tracking. That's really important, especially in js-powered UIs. I so want to ditch GA, but I so need (integrated) event tracking.

pauljarvis 8y ago
We're working on this for Fathom (I'm the cofounder of Fathom).
conradk 8y ago
If you want to leave Google, but are not opposed to proprietary infrastructure, you could use something else with event tracking, like HEAP (https://heapanalytics.com/ https://heapanalytics.com/), which is very good. Or if you prefer open source, Matomo seems like a good alternative, with both hosted and self-hosted options (open source, https://matomo.org https://matomo.org).