I'm having a hard time understanding the rationale of this being "Good." It's not like forcing people to watch or listen to the ads will make them click the ad

I'm having a hard time understanding the rationale of this being "Good." It's not like forcing people to watch or listen to the ads will make them click the ads, or like the products sold in those ads. In fact, i'd suspect forcing someone who prefers not to see ads to see them anyway will most likely make them dislike the advertised products, or the service that runs those ads, so it'd be a net loss. It that not the case? If it is, then what's point of doing this? (Note: i pay for Spotify. I like the service, and i think providing "extra" features like being able to play exactly the songs you want, or download them is a better way of promoting the paid version than running annoying ads.)