I know the article itself is actually called Gamifying the Ocean, but I still feel that title does a disservice. It's a slapped-on headline that grabs attention

I know the article itself is actually called Gamifying the Ocean, but I still feel that title does a disservice. It's a slapped-on headline that grabs attention, but the article is really just using "The Ocean Cleanup" as a launchpad for discussing something much more interesting and important: shifting responsibility for sustainability from consumers to producers. We should be talking more about circular economies, and the futility of downcycling.