Hypothetically there are three groups of people: Those who don't block ads, those who block distracting/dangerous ads and whitelist responsible ad delivery, and

Hypothetically there are three groups of people: Those who don't block ads, those who block distracting/dangerous ads and whitelist responsible ad delivery, and those who block everything. In practice the second group is miniscule. There is zero incentive for companies to improve their practices and grow their market by targeting those people. Instead the only path to maximising profit is to increase the value they can get from people without ad blockers.