While I agree that access is a problem, I don't know how much I believe Gaben's comment anymore. Sites like Kinguin and G2A are doing very healthy business by s

While I agree that access is a problem, I don't know how much I believe Gaben's comment anymore. Sites like Kinguin and G2A are doing very healthy business by selling grey market keys for mild to significant discounts to Steam. Their user experience sucks (like actively unethically user hostile bad). Search is horrible. Pricing is nontransparent, aggressive spammy upselling is rampant. The checkout system makes it feel like your credit card information is being posted directly to the dark web. You have to be careful to buy a key that matches the region where you live. Literally the only thing they have going for them is price. I'd guess those sites are two orders of magnitude smaller than Steam, but a quick search reveals G2A has 700 employees and 16 million customers, so they can't be doing too bad. If access truly was the problem than these sites wouldn't exist.