For a Web app where I wanted as much feedback as possible, I embedded a 2-line expandable text input box (and submit button) in the footer of every page. At di

For a Web app where I wanted as much feedback as possible, I embedded a 2-line expandable text input box (and submit button) in the footer of every page. At different times, the surrounding copy was something like “Question? Suggestion? We’re at your service.” or “How can we improve this page? We’d love to know.” It worked great and I’d do it again for any new app. People brought up issues large and small. The goal wasn’t to “engage” or “nurture” or whatever. We just wanted to respect visitors’ time, which meant being as easy to reach as possible.