Suppose you had a car dealership. Cars were flying off the lot. No discounts or rebates needed. Google comes in and buys 10, Facebook takes another 10. Amazon t

Suppose you had a car dealership. Cars were flying off the lot. No discounts or rebates needed. Google comes in and buys 10, Facebook takes another 10. Amazon then comes in and asks for 25 and wants a $5000 rebate for each car. You give it to them. That rebate was still in the margin of what you were making, but now all your other loyal customers that had no problem buying your product for the quality of what you sell now want concessions too. Yes you still "made money" but you devalued a premium product that was selling well for no good reason. The better move business wise would be to tell the person that wants a discount to go to someone willing to offer it. Amazon needs NYC as well.