Metallica doesn’t get a dime when their records played all night on college FM. The local hardware store on the radio ad also doesnt know anything about the per

Metallica doesn’t get a dime when their records played all night on college FM. The local hardware store on the radio ad also doesnt know anything about the personal lives of who might have heard their ad. It is a different landscape now than just buying a primetime slot, advertising is much much more about gleaming any piece of potentially useful personal information about a user for an advertisers own furure use or for sale to the highest bidder. And personally identifiable information held by third parties will never be secure as it is a challenge and a prize for talented people to steal.