>They change the shape of the bottle to reduce volume and hope I don't notice that the price effectively went up. One of the memories that really sticks out fo

>They change the shape of the bottle to reduce volume and hope I don't notice that the price effectively went up. One of the memories that really sticks out for me from working in a grocery store was the time the Breyer's ice cream increased in price that way. They came in a 5 case of 500g containers. They sold regularly for around $5 or something like that. They went on sale for 2 for $5 for about 2 weeks. After the first week they started showing up in 4 packs of 430g containers. I remember having to rearrange the shelves to get them to fit properly, theit shape was slightly different. After the sale ended they went to $6 for a 430g container. It was the first time I noticed and really thought about price increases by lowering the volume of containers. That was also around the time they stopped putting handles on the big ice cream pails. A lot of people complained about it, they were no good for berry picking any more. One day I asked the dairy delivery guy about it. He said someone figured out that the handles added 2¢ to the cost of each bucked and some accountant figured out that by removing them they saved, I can't remember the exact number, but in the millions of dollars each year.