Adblockers have been around for more than 20 years. It's only in the last few years that they've started seriously cutting into advertisers' business. There's

Adblockers have been around for more than 20 years. It's only in the last few years that they've started seriously cutting into advertisers' business. There's a reason for that. Most people don't care enough about ads to bother installing an adblocker. It's intrusive, disruptive ads that drive them to do that. It wouldn't have come to this if site owners had taken responsibility for the content of their advertising. And, unfortunately, most people don't bother to change their adblocker's default settings (and raise holy hell if the default settings allow non-intrusive ads), so the baby gets thrown out with the bathwater. Bad actors ruin the funding model for everyone. How did we ever get to the point where letting anyone slap any ads they want over your content seemed like a good idea? Imagine a newspaper or a TV channel running porn ads and saying "sorry, we don't control the content of our ads." They'd be crucified.