"The friendly bubble is just everywhere… So from a novelty thing, it becomes “oh. that bubble again”. This. Exactly this. It's just like banner ad blindness. S

"The friendly bubble is just everywhere… So from a novelty thing, it becomes “oh. that bubble again”. This. Exactly this. It's just like banner ad blindness. Sure, it'll work in the first year or so, but after that, people will start to turn blind to it.