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FYI, this article is back from September 2008. I'm not sure whether or not this practice is still in place now that they've grown exponentially.
by joshklein 16y ago
FYI, this article is back from September 2008. I'm not sure whether or not this practice is still in place now that they've grown exponentially.
- wheaties 16y agoYeah, doubt the same thing can be done in today's climate where we have a 10% unemployment rate.
- aberkowitz 16y agoLast year Amazon.com had almost a billion dollars in net income. It's quite likely that they can afford to maintain their hands-off approach with regards to subsidiaries, preserving Zappos' unique culture. edit: good catch BobbyH.
- j_baker 16y agoIf anything, that would mean that they could offer more. With 10% unemployment, not only would people be less likely to take the money, but it would be easier to find new people.
- wheaties 16y agoYes, they could offer more but the choice of an easy 3k and then a quick stint of unemployment then versus the long stint of unemployment makes 3k a pittance. Having a job is so overwhelmingly important these days that even something as "large" as 3k pails in comparison.
- bmelton 16y agoAgreed. It was definitely an interesting article in its time, as the concept of 'support as marketing' was (for me at least) when first presented. That said, does anybody know if this is still a practice they keep post-acquisition?
- citizenkeys 16y agoYeah... this article is so old that the zappos $3000 dollar thing is written about in detail in one of my college management textbooks (Fundamentals of Management, 7th edition, Pearson Publishing, page 17)