My god, how far the web has fallen. Search engines were originally intended as tools. It was their job to index and deliver all content relevant to user's query

My god, how far the web has fallen. Search engines were originally intended as tools. It was their job to index and deliver all content relevant to user's query. You could publish an article and if your website was indexed and users searched for something related to your article, it would appear in relevant search results. You could actually get traffic that way and bootstrap your audience without being one of the select few established websites with millions of visitors. Page rank slowly eroded that into the broken model we have right now. >Now imagine how easy that same process would be for the waves of fake news blogs to spread misinformation. Imagine you could publish good content on your website and actually get visitors without becoming a vassal to Twitter, medium.com or whatever is popular at the moment. O horror! No, we can't have this stand. We need to centralize and control everything because someone might, gasp, get incorrect information from the internet. Also, what about non-news subjects? This shit is affecting everything on the web, including product reviews, analytical essays and even educational content.