Much more importantly, however, the OpenTable software can be hugely valuable to restaurants’ own bottom line, even if they would be sold out every night w

Much more importantly, however, the OpenTable software can be hugely valuable to restaurants’ own bottom line, even if they would be sold out every night without it. Dan Simons of Founding Fathers, a restaurant which spends $6,000 per month on OpenTable, says in response to Pastore that once he started taking advantage of its software capabilities, he managed to increase sales by 15%. It would have been nice if they had elaborated a bit on this point.