3 ms·
We tested Draftss (http://draftss.com http://draftss.com) back in April 2018, and here we are today where we have successfully achieved $8,000 MRR by serving 10
by JunaidBhai 8y ago
We tested Draftss (http://draftss.com http://draftss.com) back in April 2018, and here we are today where we have successfully achieved $8,000 MRR by serving 100+ customers with 0 refunds till date. Draftss provides Graphic design & Landing Page UI/UX with code on a monthly subscription.
Initially, we built a minimal landing page with a decent portfolio (We had been running a design shop for more than 10 years and we had a good portfolio to show). We pushed the prototype website live within a week. To validate the idea we first published a Show IH post on IndieHackers and hurray! We received our first 4 customers. We had added the Experiment Plan at $29/per task thinking that our customer would want to try our services first and then opt for other superior plans although we didn’t saw any such behavior from our first few customers.
By then we were pretty sure that our productized service was filling a market gap. We tried reaching out to customers for feedback on our services who had previously tried design platforms like 99designs, Upwork, Fiverr, and were unhappy with the designer services. Each platform had their own issues. This was an important point where we considered adding many services and carved a path for future updates. We improvised our landing page, edited out our FAQ’s, added more designs to our portfolio, optimized images for faster load time, and many other UI changes to make the landing page more beautiful and crisp.
We re-launched our services on several listing websites and blogs. The traffic picked up and we were consistently getting users who were interested in our services.
While the visitors to our landing page were flowing in, we were eventually hunted on ProductHunt. Within a few minutes, we were bombarded with visitors on our website. We were sitting handling live chat for more than 18 hours straight, trying to initiate a conversation with as many visitors as possible. We believe live chat with visitors on the website is the most effective medium for getting quick and actionable feedback on your product. For a span of 3 days, We got around 1500+ visits out of which we were able to convert 11 paying customers.
We received tons of feedback from our visitors and customers. Using this feedback we keep on improving our services. Within the course of 10 months, we tried connecting with many communities to find a product-market fit. We helped these communities with our experience and made some good connections. We eventually created a product where we started providing FREE landing page UI/UX feedbacks to founders (http://draftss.com/getfeedback http://draftss.com/getfeedback). We have helped hundreds of founders in improvising their landing pages and are now inclined to create more open source projects that shall help the community.