Although 37signals are often touted as being the poster child for building a lifestyle business, many people forgot they raised ~$10mm in private equity from Be

Although 37signals are often touted as being the poster child for building a lifestyle business, many people forgot they raised ~$10mm in private equity from Bezos in 2006. There are much better examples out there, but as with the nature of lifestyle businesses you aren't going to hear about them as they are rather boring to the media.