You'd also have to pay more than what you're worth at status quo today. By some estimates your data's worth $240, assuming you're an exactly average user: http

You'd also have to pay more than what you're worth at status quo today. By some estimates your data's worth $240, assuming you're an exactly average user: https://medium.com/wibson/how-much-is-your-data-worth-at-least-240-per-year-likely-much-more-984e250c2ffa https://medium.com/wibson/how-much-is-your-data-worth-at-lea... Since not every user will pay or can afford to pay, and presumably heavier users are worth more, you might have to pay thousands, or tens of thousands (in case you bought a house or something based on targeted ads). You can sort of simulate this today: imagine if you were to bid past all other ads shown to you for every ad slot on every site, then you could replace them with an empty picture. That might get expensive.