An alternative interpretation of the data is that people are buying clothes on impulse, so it doesn't really matter if the clothes fit or not. Surely the grave

An alternative interpretation of the data is that people are buying clothes on impulse, so it doesn't really matter if the clothes fit or not. Surely the graveyard of doing-it-smarter retailers lend some credence to the theory. You're not the first person nor the last to want clothes to fit you well. But you just don't buy new clothes all the time like the impulsive crazies do, and they're the "whales" of the fashion industry.