Apple's 'pre-announcement' certainly seemed hyperbolic, but the Beatles? Really? Perhaps 40 years ago this would've been a big thing, but given that the Beatles

Apple's 'pre-announcement' certainly seemed hyperbolic, but the Beatles? Really? Perhaps 40 years ago this would've been a big thing, but given that the Beatles haven't recorded anything new since 1970 I have to say this takes hyperbole to a whole new designed in Cupertino level. The isn't an announcement. It's a non-nouncement. It's the day that Apple jumped the shark.