Ha! I completely understand and agree with that viewpoint. It's only mildly reassuring to me relative to how loose I know most providers are with leaking user

Ha! I completely understand and agree with that viewpoint. It's only mildly reassuring to me relative to how loose I know most providers are with leaking user data. And because, having interacted with it from the advertiser side, I can tell that they not only recognize the long term value in protecting user data, but that they also invest the resources to design their systems and processes with that fundamental premise in mind. Conversely, I also recognize just how much they do know about me, and just how privileged of a position they're able to take due to their market-dictating scale. The thought of their growth ever stalling terrifies me, since it can give them cause to re-evaluate that fundamental premise if they ever need to shore up their numbers.