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I haven't seen this mentioned in the article or comments here, but an article I read (can't find it right now) mentioned that advertisers prefer podcasts on Spo

by willj 8y ago

I haven't seen this mentioned in the article or comments here, but an article I read (can't find it right now) mentioned that advertisers prefer podcasts on Spotify to Apple, because Spotify can give them data on how many users are actually listening to the ads vs skipping. Spotify also doesn't have a 1.5x speed (and up). The next move, I bet, will be to entice podcast creators to have exclusive deals with Spotify, for which they will get somewhat higher compensation from advertisers.

mynegation 8y ago
> Spotify also doesn't have a 1.5x speed (and up) This is old news. They have up to 3x now in my iOS app.
- willj 8y ago
  Oh wow! I use the web app a lot, so it makes sense I've not seen it, since their web app is a dumbed down version.