But it doesn't clone Groupon... Wow has no minimum qualification to purchase the deal (unlike Groupon's "tipping point," where a certain number of shoppers hav

But it doesn't clone Groupon... Wow has no minimum qualification to purchase the deal (unlike Groupon's "tipping point," where a certain number of shoppers have to commit to it), and Wow plans to "keep it simple" and avoid gimmicks and games. This would make potential buying experiences very different. The secret sauce of Groupon is collective buying power. This looks like a simple race to the bottom for merchants, except they are not guaranteed to get a certain number of purchases.