Isn't it just a VC term that has snuck into the vernacular? As builders and creators of value, we do ourselves a disservice by using the same language as that

Isn't it just a VC term that has snuck into the vernacular? As builders and creators of value, we do ourselves a disservice by using the same language as that used by those who only deploy value - or more accurately who rent it out opportunistically - and have different values and priorities.